To provide a forum for exchanging views and ideas on consumer-packaging interaction research including:
• Human factors research (methodology)
• Consumer research (methodology)
• User-centered packaging design
Mission: To provide a forum for the exchange of views and ideas on distribution packaging research including:
• Identify those issues related to distribution packaging that are seen to be important, relevant to the broader distribution packaging community and need reviewing.
• Tackle various aspects relating to distribution packaging that remain unresolved or in need of improvement.
• Meet regularly to engage in forward looking discussions and set the research agenda.
• Promote the exchange of students and personnel across institutions.
• Promote collaborative research projects across institutions
• Work together to increase the likelihood of attracting research / development funding to assist us in our research
To create a forum for exchanging views around packaging and sustainability, to share ongoing activities and to foster an understanding of packaging contribution to sustainability.
IAPRI’s June Conference was successful on many levels, but may also be remembered as the first event to feature a trial Academia Meets Industry session.
As the name suggests, the aim is to bridge the gap between industry’s needs and the research capabilities of IAPRI member organizations and university departments. “The central idea is to create an opportunity to encourage collaboration,” says co-organizer of the session, Yves Wyser of Nestlé Research Center.
An audience of around 30 heard three five-minute presentations. Two of these were from academia, seeking industry partners to take their projects a step further. Dan Xu of Southwest University, Chongqing, China, talked about nanomaterial applications in food packaging, and Cristina Guzman of UDEM, Mexico, presented on the characterization of Mexican roads.
Frank Zeng of York Colour, Jinjian, China, reciprocated by outlining his company’s needs regarding cost-effective light barrier in beverage packaging.
Helping to coordinate the new event were Jun Wang of Jiangnan University, China, and Tamal Ghosh of Omya Singapore. The idea had been proposed in previous years, but has only now come to fruition.
“Attendees welcomed the initiative, which will be pursued at future IAPRI events,” says Wyser. Format and frequency are still being discussed, he adds. Suggestions can be addressed to the organizers via Secretary General Ed Church: firstname.lastname@example.org
The IAPRI Student Exchange Scholarship for the 2018-’19 academic year has been awarded to Wanjun Chu of Linköping University, Sweden, for his proposal to investigate the influence of on-pack information on consumers’ food waste behavior.
He says he is “excited and grateful” to have this opportunity, and plans to spend time at Karlstad University, also in Sweden, and RMIT University, Australia. The Scholarship, worth $7,000, is generously sponsored by PepsiCo.
In his video presentation, pitched to an IAPRI judging panel during the Zhuhai Conference, he pointed out that there was an urgent need to develop improved understanding of how packaging attributes affect behavior around food waste in different contexts. The proposal is to focus on date-related on-pack information on dairy products. As he notes, studies have shown that the date label triggers as much as a third of avoidable household food waste in the UK.
One concern is that products which have been correctly stored are thrown away, even though perfectly edible, simply because the ‘best before’ date (but not the ‘use by’ date) has expired. Wanjun Chu first plans to interview experienced design masters students at Linköping for feedback on methodology. At Karlstad and RMIT, the aim is to recruit around 10 households in each location and spend three or four months assessing the impact of date information on behavior and exploring possible adjustments to on-pack design.
Design options could include a calendar-style visualization of ‘best before’ and ‘use by’ dates or a QR code link to a webpage with more detailed information on storage and shelf-life.
Activity Theory will be used to interpret collected data. A design ethnography approach will be applied in order to address challenges of accurate self-reporting and motivation among consumers.